Announcing a new enhancement to their feature that allows users to auto-post new reviews on their social media. This feature can be customized based on star ratings, like auto-posting reviews with four or more stars. A key update mentioned is the ability to add custom backgrounds to these posts. Users can now personalize the background images for their reviews, making it visually appealing and better suited to their brand. Shaun emphasizes that every business should utilize this feature as it is simple, visually attractive, and likely to be appreciated by customers. The update is described as a significant game changer for branding and is very easy to implement.